-
1 green marketing
marketing m vert ou écologique -
2 green marketing
Mktgmarketing that highlights an organization’s environmentally friendly policies or achievements -
3 green marketing
марк. экологический [зеленый\] маркетингб) (маркетинг товаров с указанием на их свойства способствовать защите окружающей среды от загрязнения, сохранению ресурсов; напр., подчеркивание таких свойств товара или его упаковки как рециклируемость, способность к биологическому разложению под воздействием микроорганизмов, отсутствие запаха и т. п.)See: -
4 green
green [gri:n]∎ the wall was painted green le mur était peint en vert;∎ to go or to turn green (tree) devenir vert, verdir; (traffic light) passer au vert; (person) devenir blême, blêmir;∎ to be or to go green with envy être vert de jalousie;∎ as green as grass vert cru;∎ figurative to have British green fingers or American a green thumb avoir la main verte∎ I'm not as green as I might seem je ne suis pas aussi naïf que j'en ai l'air;∎ a green reporter un jeune reporter inexpérimenté(d) (ecological) écologique, vert;∎ all the parties are trying to appear more green tous les partis essaient d'adopter une image plus écolo;∎ to think green penser à l'environnement;∎ to go green virer écolo∎ to keep sb's memory green chérir la mémoire de qn2 noun∎ green suits you le vert te va bien;∎ the girl in green la fille en vert;∎ dressed in green habillé de ou en vert(b) (grassy patch) pelouse f, gazon m;∎ village green place f du village, terrain m communal∎ on the green sur le green(a) (vegetables) légumes mpl verts;∎ you should eat more greens tu devrais manger plus de légumes verts∎ the Greens les Verts mpl, les écologistes mpl►► green audit = rapport sur l'impact des activités d'une entreprise sur l'environnement;green bean haricot m vert;green belt ceinture f verte;the Green Berets les Bérets verts;green card (for insurance) carte f verte (prouvant qu'un véhicule est assuré pour un voyage à l'étranger); (work permit) carte f de séjour (temporaire, aux États-Unis);green channel (at customs) file f "rien à déclarer";Zoology green crab crabe m enragé ou vert;British the green cross code le code de sécurité routière (pour apprendre aux piétons à traverser la route avec moins de risques d'accident);EU green currency monnaie f verte;British green goddess = camion de pompiers de l'armée;Botany green hellebore herbe f à sétons;∎ to give sb/sth the green light donner le feu vert à qn/pour qch;∎ to get the green light from sb obtenir le feu vert de qn;Zoology green mamba mamba m vert;green man British (at pedestrian crossing) bonhomme m vert; humorous (extraterrestrial) petit homme m vert;∎ wait for the green man before crossing attends que le bonhomme passe au vert avant de traverser;∎ little green men petits hommes mpl verts;green marketing marketing m vert ou écologique;Zoology green monkey vervet m, singe m vert;green monkey disease maladie f de Marburg;the Green Mountain State = surnom donné au Vermont;American green onion ciboule f, cive f;British & French Canadian Politics green paper = document formulant des propositions destinées à orienter la politique gouvernementale;the Green party le parti écologiste, les Verts mpl;green peas petits pois mpl;green pepper poivron m vert;green peppercorn grain m de poivre vert;Ornithology green plover vanneau m;Green politics la politique des Verts;green rate taux m vert;green revolution révolution f verte;Theatre & Television green room foyer m des artistes;green salad salade f (verte);Ornithology green sandpiper chevalier m cul-blanc;formerly Green Shield stamps = timbres donnant droit à des cadeaux, distribués par certains magasins en fonction du montant des achats;Finance green taxation fiscalité f écologique;green tea thé m vert;green tourism tourisme m vert;Zoology green turtle tortue f verte;green vegetables légumes mpl verts;British familiar green wellies = bottes de caoutchouc vertes (le terme évoque les classes bourgeoises ou aristocratiques habitant à la campagne);Ornithology green woodpecker pivert m, pic-vert mⓘ This green and pleasant land Il s'agit d'un vers extrait du cantique 'Jerusalem', d'après un poème de William Blake de 1804 (le poème est connu sous le même nom bien que le titre en soit différent). On chante très souvent ce cantique dans les écoles et au cours des manifestations sportives, à tel point qu'il est presque devenu un second hymne national. On utilise la formule this green and pleasant land ("ce pays vert et plaisant") par allusion au cantique et à propos de l'Angleterre; elle véhicule une vision idéalisée et quelque peu désuète du pays. -
5 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
6 green
green audit = rapport sur l'impact des activités d'une entreprise sur l'environnement;green card ADMINISTRATION ≃ permis m de travail; INSURANCE carte f verte, attestation f d'assurance;EU green currency monnaie f verte;formerly green franc franc m vert;green marketing marketing m vert ou écologique;EU green pound livre f verte;MARKETING green product produit m vert ou écologique;green rate taux m vert;FINANCE green taxation fiscalité f écologique;green tourism tourisme m vert -
7 green goods
1) потр. экологически чистые продукты (продукты, произведенные из рециклируемых и нетоксичных (безопасных) материалов, с использованием при их производстве ресурсосберегающих и природоохранных технологий)Syn:See:2) потр. свежие овощи, зелень; свежие фрукты (продаваемые на рынке, в магазине)3) с.-х., потр. зеленые товары* (продукция растениеводства: хвойные и др. деревья, саженцы, семена, тепличные и специально разводимые растения, цветы, лужайки и т. д.) -
8 green
green [gri:n]1. adjectivea. (in colour) vert• I'm not as green as I look! je ne suis pas si naïf que j'en ai l'air !2. nouna. ( = colour) vert mb. ( = lawn) pelouse f ; ( = village green) ≈ place f (du village) (gazonnée) ; (Golf) vert m ; ( = bowling green) terrain gazonné pour le jeu de boules3. plural noun4. compounds► green card noun (in Britain = driving insurance) carte f verte ; (in US) ( = work permit) permis m de travail• to give sb/sth the green light donner le feu vert à qn/qch ► Green Paper noun (British Politics) ≈ livre m blanc* * *[griːn] 1.1) ( colour) vert m2) ( grassy area) espace m vert; ( vegetation) verdure f3) ( in bowling) boulingrin m; ( in golf) green m4) Ecology, Politics écologiste mf2.greens plural noun GB ( vegetables) légumes mpl verts3.1) ( in colour) vertto go ou turn green — [traffic lights] passer au vert; fig [person] verdir, devenir vert
2) ( with vegetation) verdoyant3) ( not ready) [fruit] vert4) (colloq) ( naïve) naïf/naïve5) ( inexperienced) novice6) Ecology, Politics [policies, candidate, issues] écologiste; [marketing, washing-powder] écologique7) Economics [currency] vert8) (colloq) ( off-colour) patraque (colloq)••to have green fingers GB ou a green thumb — US avoir la main verte
-
9 green
A n1 ( colour) vert m ; I've seen that dress in green j'ai vu la même robe en vert ; dressed in green vêtu de vert or habillé en vert ; a shade of green une nuance de vert ; several different greens plusieurs verts différents ; a cool/pretty green un vert frais/délicat ;2 ( in snooker) the green la bille verte ;C adj1 ( in colour) vert ; to go ou turn green [traffic lights] passer au vert ; [walls] verdir ; fig [person] verdir, devenir vert ; to paint/colour/dye sth green peindre/colorier/teindre qch en vert ;2 ( with vegetation) [countryside, valley] verdoyant ;3 ( not ready) [fruit, wood, tobacco] vert ;4 Culin [bacon] non fumé ;5 ( naïve) naïf/naïve ; I'm not as green as you think I am je ne suis pas aussi naïf que tu (le) crois ;6 ( inexperienced) novice ;7 Ecol, Pol [policies, candidate, issues] écologiste ; ( ecologically sound) [marketing, washing-powder] écologique ;9 ○ ( off-colour) patraque ○.to have green fingers GB, to have a green thumb US avoir la main verte ; to give sb/sth the green light donner le feu vert à qn/qch. -
10 green product
produit m vert ou écologique -
11 Green Book
а) банк., амер. (экономический прогноз с различными сценариями, подготавливаемый служащими Федеральной резервной системы для Федерального комитета по операциям на открытом рынке)See:б) фин., амер. (публикация Государственного казначейства США, излагающая процедуры прямого депонирования средств через систему автоматизированных клиринговых палат)See:в) марк., амер. (справочник по компаниям, осуществляющим исследования международных рынков, издаваемый ежегодно нью-йоркским отделением Американской маркетинговой ассоциации)See:г) бирж., брит. (неформальное название книги "Рынок незарегистрированных ценных бумаг")See:
* * *
"зеленая книга": 1) экономический прогноз с различными сценариями, подготавливаемый служащими ФРС для членов Федерального комитета открытого рынка; 2) публикация Казначейства США, излагающая процедуры прямого депонирования средств через систему автоматических клиринговых палат.* * *неофициальное название книги «Рынок ценных бумаг, находящихся во внебиржевом обороте», изданной Лондонской фондовой биржей; в ней определяются условия и обязательства, необходимые для выхода на рынок ценных бумаг, находящихся во внебиржевом обороте, и вытекающие из них последствия для компаний-участниц -
12 Green Book
а) банк., амер. (экономический прогноз с различными сценариями, подготавливаемый служащими Федеральной резервной системы для Федерального комитета по операциям на открытом рынке)See:б) фин., амер. (публикация Государственного казначейства США, излагающая процедуры прямого депонирования средств через систему автоматизированных клиринговых палат)See:в) марк., амер. (справочник по компаниям, осуществляющим исследования международных рынков, издаваемый ежегодно нью-йоркским отделением Американской маркетинговой ассоциации)See:г) бирж., брит. (неформальное название книги "Рынок незарегистрированных ценных бумаг")See:The new English-Russian dictionary of financial markets > Green Book
-
13 marketing with green labelling
Универсальный англо-русский словарь > marketing with green labelling
-
14 peas for green
-
15 peas for (marketing) green
Сельское хозяйство: зелёный горошек, овощной горох на лопаткуУниверсальный англо-русский словарь > peas for (marketing) green
-
16 eco-packaging
сущ.торг. экологическая упаковка (использование упаковочных материалов, которые оказывают наименее вредное воздействие на окружающую среду благодаря тому, что само производство этих материалов является относительно экологически чистым, либо благодаря тому, что изготовленная из них упаковка может быть повторно использована или легко переработана)Syn:See: -
17 consumerism
Mktgthe influence of the general public, as end users of products and services, on the way companies manufacture and sell their goods. Consumers exert considerable power over companies as organizations become more customer-focused. Demand is rising for products that are high quality, ethically produced, well priced, and safe, and consumerism pressurizes companies to operate and produce goods and services in accordance with the public’s wishes. In fact, the aims of consumerism are not at odds with those of marketing (see marketing management), as both have the end goal of pleasing the consumer. In practice, however, marketing does not always succeed, and there is still a need for legislation to back up the right of consumers to demand products that are of good quality and for consumer protection bodies that influence the commercial world on consumers’ behalf. A particular form of consumer pressure, motivated by environmental concerns, is green consumerism, which campaigns for environmentally friendly goods, services, and means of production. -
18 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
19 product
ком., марк. продукт; продукція; виріб; товар; фабрикат все, що задовольняє потреби людини у процесах виробництва, обміну, розподілу і споживання — це товари (goods), послуги (service¹), ідеї, діяльність і т. ін.; ♦ продукт визначається ознаками користі і якості, він розрізняється за назвою торговельної марки (trademark), упаковкою (packaging) і т. ін.═════════■═════════agricultural products сільськогосподарська продукція; ancillary products допоміжні продукти; animal products продукти тваринного походження; animal and plant products продукти рослинного і тваринного походження; auxiliary products допоміжні продукти; basic products основні продукти; branded products продукти з фабричною маркою • продукти з торговельною маркою; bulky products громіздкі товари; by-product побічний продукт • проміжний виріб; capital-intensive product капіталомістка продукція; certified product сертифікований продукт; chemical products хімічна продукція; commercial product товарна продукція; comparable product порівняльна продукція; competitive product конкурентоспроможна продукція; consumer products споживчі товари; core product основний продукт; custom-made product виріб, виготовлений на замовлення; dairy products молочні продукти; different products різноманітні продукти; diversified products багато-номенклатурна продукція; domestic products вітчизняна продукція • товари внутрішнього виробництва; end-product кінцевий продукт • готовий виріб; environment-friendly product продукт, сприятливіший для довкілля; excess product надлишковий продукт • зайвий продукт; export products експортна продукція; factory products фабричні вироби • продукція виробництва; final product кінцевий продукт • готова продукція; finished product готовий виріб; food products харчові продукти • продовольчі товари; foreign products товари закордонного виробництва; forest products продукція лісової промисловості; formal product формальний продукт; fresh products свіжа продукція; frozen products заморожені товари; generic product немарочні продукти; good quality products високоякісні вироби; green-labelled product екологічно чистий продукт; gross product валовий продукт; gross domestic product; gross national product; health care products продукти для догляду за здоров'ям; high-grade product високоякісний виріб; household products товар домашнього вжитку; imported products імпортна продукція; improved product удосконалений виріб; industrial products промислові вироби; inedible products неїстівні продукти; intermediate product проміжний продукт; intangible product нематеріальний продукт; joint products продукція спільного виробництва (напр. газ і кокс із вугілля) • супутні товари; labour-intensive product трудомісткий продукт; licensed product продукція, вироблена за ліцензією; listed products номенклатура виробів; made-to-order product виріб, виготовлений на замовлення; main product основний продукт; manufactured products товари фабричного виробництва • готовий виріб; marginal product граничний продукт • виріб із гранично можливими характеристиками; marketable product популярна продукція; multi-use product продукт багаторазового використання • продукт багаторазового вжитку; national product (NP) національний продукт; net product чистий продукт; net domestic product чистий внутрішній продукт; net material product чистий продукт матеріального виробництва; net national product чистий національний продукт; nonpatentable product непатентоспроможний виріб; nonstandard product нестандартний виріб; nonstorable product продукція, яка не підлягає збереженню; obsolete product застарілий продукт; patentable product патентоспроможний продукт; patented product запатентований продукт; perishable product швидкопсувний продукт • продукт, що швидко псується; physical product фізичний продукт; primary product первинний продукт; processed product перероблений продукт; promoted product рекламований товар; proven product перевірений продукт; ready-made product готовий виріб; rejected product забракований виріб; related products споріднені продукти; returned product повернений продукт; revised product поновлена продукція • модернізована продукція; rival product конкуруючий продукт; saleable products популярна продукція; secondary product побічний продукт • вторинний продукт; semifinished product напівфабрикат; semimanufactured product напівфабрикат; semiprocessed product напівфабрикат; serial products серійна продукція; software product програмний продукт; spoiled products зіпсовані товари; standard products стандартна продукція; standardized product нормований продукт; staple product основний продукт; substitute product продукт-замінник • ерзац; tangible product матеріальний продукт; total product сукупний продукт; unfinished products напівфабрикати; unmarketable products непопулярна продукція; unpatented product незапатентований продукт; useless product непридатний продукт; waste products відходи виробництва═════════□═════════product attributes властивості продукції; product characteristics характеристика продукції; product combination асортимент продукції • товарна номенклатура; product cost; product description опис виробу; product design проектування продукту; product development розробка нової продукції; product differentiation диференціація продукції; product group товарна група; product image образ товару; product information інформація про продукт; product innovation новий виріб • нова продукція; product knowledge дані про продукт; product labelling маркування продукції • наліплювання етикеток на продукт; product liability insurance страхування відповідальності за якість продукту; product life cycle (PLC) життєвий цикл продукту; product line; product manager керівник випуску продукції; product market ринок продукції; product mix; product modification модифікація продукту; product placing розміщення продукції; product placement розміщення продукції; product planning планування випуску продукції; product portfolio асортимент продукції; product protection захист продукту; product range асортимент продукції • номенклатура виробів; product recall відкликання продукту; product selection добір продукції; product sheet карта технологічного процесу; product specialization виробнича спеціалізація; product standard виробничий стандарт; product subsidy субсидія на виробництво продукції; product unit одиниця продукції; product variety різноманітність продукції; product width асортимент продукції • номенклатура виробів; to advertise a product рекламувати продукт; to assess a product оцінювати/оцінити продукт; to demonstrate a product демонструвати/продемонструвати продукт; to design product проектувати/спроектувати продукт • планувати/спланувати продукт; to develop products розробляти/ розробити продукти; to evaluate a product оцінювати/оцінити продукт; to exhibit products експонувати продукцію; to feature products експонувати продукцію; to guarantee a product гарантувати якість виробів • забезпечувати/забезпечити якість продуктів; to label a product позначати/позначити виріб; to launch a product випускати/випустити продукт • починати/почати випуск продукту; to list products укладати/укласти список товарів; to manufacture products виробляти/виробити продукцію • виготовляти/виготовити продукцію; to process products переробляти/переробити продукцію; to sell products продавати/продати продукти; to show products експонувати продукти; to store products розміщати/розмістити товар на складіproduct ‡ B. four principles of marketing (386)▹▹ product line▹▹ product mix* * *( banking) банківський продукт; банківська послуга -
20 in
in❢ In is often used after verbs in English ( join in, tuck in, result in, write in etc). For translations, consult the appropriate verb entry (join, tuck, result, write etc). If you have doubts about how to translate a phrase or expression beginning with in ( in a huff, in business, in trouble etc) you should consult the appropriate noun entry (huff, business, trouble etc). This dictionary contains Usage Notes on such topics as age, countries, dates, islands, months, towns and cities etc. Many of these use the preposition in. For examples of the above and particular functions and uses of in, see the entry below.A prep1 ( expressing location or position) in Paris à Paris ; in Spain en Espagne ; in hospital/school à l'hôpital/l'école ; in prison/class/town en prison/classe/ville ; in the film/dictionary/newspaper dans le film/dictionnaire/journal ; in the garden dans le jardin, au jardin ; I'm in here! je suis là! ; ⇒ bath, bed ;2 (inside, within) dans ; in the box dans la boîte ; there's something in it il y a quelque chose dedans or à l'intérieur ;3 ( expressing a subject or field) dans ; in insurance/marketing dans les assurances/le marketing ; ⇒ course, degree, expert ;4 (included, involved) to be in the army être dans l'armée ; to be in politics faire de la politique ; to be in the team/group/collection faire partie de l'équipe/du groupe/de la collection ; to be in on ○ être dans [secret] ; to be in on the plan ○ être dans le coup ○ ; I wasn't in on it ○ je n'étais pas dans le coup ○ ; to be in at the finish être là à la fin ;5 ( in expressions of time) in May en mai ; in 1987 en 1987 ; in the night pendant la nuit ; in the twenties dans les années 20 ; at four in the morning à quatre heures du matin ; at two in the afternoon à deux heures de l'après-midi ; day in day out tous les jours (sans exception) ;6 ( within the space of) en ; to do sth in 10 minutes faire qch en 10 minutes ; in a matter of seconds en quelques secondes ;7 ( expressing the future) dans ; I'll be back in half an hour je serai de retour dans une demi-heure ;8 ( for) depuis ; it hasn't rained in weeks il n'a pas plu depuis des semaines, ça fait des semaines qu'il n'a pas plu ;9 (during, because of) dans ; in the confusion, he escaped dans la confusion, il s'est échappé ; in his hurry he forgot his keys dans sa précipitation il a oublié ses clés ;10 ( with reflexive pronouns) it's no bad thing in itself ce n'est pas une mauvaise chose en soi ; how do you feel in yourself? est-ce que tu as le moral? ; ⇒ itself ;11 (present in, inherent in) you see it in children on le rencontre chez les enfants ; it's rare in cats c'est rare chez les chats ; we lost a talented surgeon in Jim nous avons perdu un chirurgien brillant en la personne de Jim ; he hasn't got it in him to succeed il n'est pas fait pour réussir ; there's something in what he says il y a du vrai dans ce qu'il dit ;12 (expressing colour, composition) en ; it comes in green il existe en vert ; available in several colours disponible en plusieurs couleurs ; bags in leather and canvas des sacs en cuir et en toile ;13 ( dressed in) en ; in jeans/a skirt en jean/jupe ; in sandals en sandales ; dressed in black habillé en noir ;14 ( expressing manner or medium) in German en allemand ; in one dollar bills en billets d'un dollar ; in B flat en si bémol ; ‘no,’ he said in a whisper ‘non,’ a-t-il chuchoté ; chicken in a white wine sauce du poulet à la sauce au vin blanc ; peaches in brandy des pêches à l'eau de vie ; in pencil/in ink au crayon/à l'encre ;15 ( as regards) rich/poor in minerals riche/pauvre en minéraux ; deaf in one ear sourd d'une oreille ; 10 cm in length 10 cm de long ; equal in weight du même poids ;17 ( in superlatives) de ; the tallest tower in the world la plus grande tour du monde ;18 ( in measurements) there are 100 centimetres in a metre il y a 100 centimètres dans un mètre ; what's that in centimetres? combien ça fait en centimètres? ; have you got it in a 16? est-ce que vous l'avez en 42? ; in a smaller size dans une taille plus petite ; there's only 1 cm in it il n'y a qu'un cm de différence ; there's nothing in it ils/elles se valent ; the temperature was in the thirties il faisait dans les trente degrés ;19 ( in ratios) a gradient of 1 in 4 une pente de 25% ; a tax of 20 pence in the pound une taxe de 20 pence par livre sterling ; to have a one in five chance avoir une chance sur cinq ;20 ( in approximate amounts) in their hundreds ou thousands par centaines ; to cut/break sth in three couper/casser qch en trois ;21 ( expressing arrangement) in a circle en cercle ; in rows of 12 par rangées de douze ; in pairs deux par deux ; in bundles en liasses ;22 ( expressing age) she's in her twenties elle a une vingtaine d'années ; people in their forties les gens qui ont la quarantaine ; in old age avec l'âge, en vieillissant.B in and out prep phr to come in and out entrer et sortir ; he's always in and out of the house ou room il n'arrête pas d'entrer et de sortir ; to weave in and out of se faufiler entre [traffic, tables] ; to be in and out of prison all one's life passer la plus grande partie de sa vie en prison ; to be in and out of hospital a lot passer beaucoup de temps à l'hôpital.D adv1 ( indoors) to come in entrer ; to run in entrer en courant ; to ask ou invite sb in faire entrer qn ; in with you! allez, rentrez! ;2 (at home, at work) to be in être là ; you're never in tu n'es jamais là ; I'm usually in by 9 am j'arrive généralement à 9 heures ; to come in two days a week venir au bureau deux jours par semaine ; to be in by midnight être rentré avant minuit ; to spend the evening in, to have an evening in passer la soirée à la maison ; ⇒ keep, stay ;3 (in prison, in hospital) he's in for murder il a été emprisonné pour meurtre ; she's in for a biopsy elle est entrée à l'hôpital pour une biopsie ;4 ( arrived) the train is in le train est en gare ; the ferry is in le ferry est à quai ; the sea ou tide is in c'est marée haute ; ⇒ come, get ;5 Sport ( within the boundary) the ball ou shot is in la balle est bonne ; ( batting) England is in l'équipe anglaise est à la batte ;6 ( gathered) the harvest is in la moisson est rentrée ;7 ( in supply) we don't have any in nous n'en avons pas en stock ; I should get some in tomorrow je devrais en recevoir demain ; we've got some new titles in on a reçu quelques nouveaux titres ; to get some beer/a video in aller chercher de la bière/une vidéocassette ;8 ( submitted) applications must be in by the 23rd les candidatures doivent être déposées avant le 23 ; the homework has to be in tomorrow le devoir doit être rendu demain ; ⇒ get, power, vote.E ○ adj ( fashionable) to be in, to be the in thing être à la mode ; it's the in place to eat c'est le restaurant à la mode.to know the ins and outs of an affair connaître une affaire dans les moindres détails ; to have an in with sb US avoir ses entrées chez qn ; to have it in for sb ○ avoir qn dans le collimateur ○ ; you're in for it ○ tu vas avoir des ennuis ; he's in for a shock/surprise il va avoir un choc/être surpris.
- 1
- 2
См. также в других словарях:
Green Marketing — Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company’s products, such as methods of processing, packaging and… … Investment dictionary
green marketing — UK US noun [U] (also environmental marketing) MARKETING, ENVIRONMENT ► the activity of trying to sell a product or the products of a particular company to consumers by emphasizing how they protect the environment: »Green marketing and… … Financial and business terms
green marketing — Marketing products that benefit the environment. The ecological properties of products are important in order that companies produce ecologically safer products, including recyclable and biodegradable packing. Better pollution controls and more… … Big dictionary of business and management
Green marketing — According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. [cite web title = Green Trade Development work = publisher = Green Markets International, Inc url =… … Wikipedia
green marketing — / gri:n ˌmɑ:kɪtɪŋ/ noun marketing products and services on the basis of their environmental acceptability … Marketing dictionary in english
Green hosting — Green or Eco friendly website hosting is a recent addition to the field of website hosting which involves a given website hosting company attempting to prove that they are not having any negative impact on the environment in an attempt to attract … Wikipedia
marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… … Financial and business terms
Green brands — are those brands that consumers associate with environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique… … Wikipedia
Green library — Green libraries are a part of the larger green building movement. Also known as sustainable libraries, green libraries are being built all over the world, with many high profile projects bringing the concept into the mainstream. Along with… … Wikipedia
Green Enterprise Toronto — is a local sustainable business alliance dedicated to helping independent businesses and customers to become greener and to think local first. GET Mission Statement Buy Local, Fair, and GreenGreen Enterprise Toronto (GET) works to strengthen our… … Wikipedia
Green Globe — is a Benchmarking, Certification and Performance Improvement programme based on the Agenda 21 principles cite web|url=http://books.google.com/books?id=cH0dKTAFsJsC pg=RA1 PA1996 lpg=RA1 PA1996 dq=1994+green+globe+wttc source=web ots=T PAmd9f 0… … Wikipedia